Privacy Statement

Last Updated: August 31, 2026

PrimaryVape (“PrimaryVape,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, share, and retain personal information when you visit PrimaryVape.com, create an account, place an order, contact us, subscribe to marketing communications, participate in rewards or referral programs, or otherwise use our services.

1. Information We Collect

Depending on how you interact with us, we may collect:

Name, email address, and phone number
Billing and shipping addresses
Account information
Date of birth or age-verification information
Order, purchase, payment, refund, and transaction information
Shopping cart and website activity
Rewards, referral, and review activity
Customer service communications
Marketing preferences and email subscription information

When you use our Site, we may also automatically collect technical information such as your IP address, browser and device information, pages or products viewed, referral source, cookies, and similar identifiers.

Payment information is processed primarily by third-party payment providers. PrimaryVape generally receives only the information necessary to confirm, manage, refund, or investigate a transaction.

2. How We Use Your Information

We may use personal information to:

Process and fulfill orders
Process payments and refunds
Provide shipping and order updates
Verify age and purchase eligibility
Manage customer accounts
Provide customer support
Process returns, warranties, disputes, and chargebacks
Prevent fraud and maintain website security
Operate rewards, referral, review, and promotional programs
Attribute affiliate or referral transactions
Improve our website, services, and customer experience
Send marketing communications where permitted
Maintain business and transaction records
Comply with applicable legal, tax, accounting, regulatory, and recordkeeping requirements

3. Age Verification and Payments

PrimaryVape sells age-restricted products. You must be at least 21 years old to purchase applicable tobacco, nicotine, vaping, or other age-restricted products.

We and/or third-party age-verification providers may process information such as your name, date of birth, address, phone number, identification-related information, and verification results.

Depending on the verification method used, PrimaryVape may receive only a verification result rather than all information submitted during verification.

Where identification-related materials are provided directly to PrimaryVape for verification, we retain them only as long as reasonably necessary to complete the verification or satisfy applicable legal, fraud-prevention, or recordkeeping requirements, after which they are deleted or securely disposed of. Information submitted directly to a third-party verification provider is handled according to that provider’s privacy and retention practices.

We may refuse, delay, or cancel an order if applicable age requirements cannot be verified.

Payments are processed through third-party payment processors and payment gateways. These providers process payment information according to their own privacy and security practices.

4. Cookies and Affiliate Tracking

We use cookies and similar technologies to:

Maintain shopping carts and customer sessions
Enable account and checkout functionality
Remember preferences
Maintain website security
Prevent fraud
Understand website activity
Attribute affiliate or referral transactions

Our service providers may use cookies, referral identifiers, click identifiers, URL parameters, local storage, or server-to-server tracking technologies.

Affiliate and referral tracking may process limited information such as:

Referral source
Affiliate or referral ID
Click information
Order identifier
Products purchased
Order value
Conversion status

This information may be shared with the relevant affiliate network or referral provider where necessary to identify referrals and calculate commissions or rewards.

We do not use affiliate or referral tracking information for cross-context behavioral advertising or retargeting purposes.

You may manage cookies through your browser settings.

5. Email Marketing

If you subscribe to our marketing communications or otherwise provide permission, we may send you emails about:

Products and new arrivals
Promotions and special offers
Rewards and referral programs
Product availability
Store updates

We may use third-party email service providers to manage subscriber lists and deliver messages. These providers may process information such as your name, email address, subscription status, marketing preferences, and interactions with our emails.

You may unsubscribe from promotional emails at any time using the unsubscribe link included in the email.

Unsubscribing from marketing communications will not prevent us from sending necessary transactional or service-related messages, including order confirmations, shipping updates, refund information, account notices, security alerts, and customer service communications.

6. How We Share Information

We may share personal information with service providers where reasonably necessary to operate our business, including:

Website hosting and technology providers
Payment processors
Shipping and fulfillment providers
Age and identity verification providers
Fraud-prevention and security providers
Affiliate and referral providers
Rewards and review providers
Email and communication providers
Analytics providers
Customer service providers
Professional advisors

We may also disclose information where required or permitted by law, including to comply with legal process, regulatory requirements, tax obligations, law-enforcement requests, or government investigations.

If PrimaryVape is involved in a merger, acquisition, sale, restructuring, or similar business transaction, information may be transferred as part of that transaction, subject to applicable law.

We do not sell personal information for monetary consideration.

However, some U.S. privacy laws define “sale,” “sharing,” or “targeted advertising” more broadly. Where an activity falls within those definitions and applicable law provides an opt-out right, eligible consumers may exercise that right.

7. Data Retention

We retain personal information only for as long as reasonably necessary for business, legal, tax, accounting, fraud-prevention, dispute-resolution, and regulatory purposes.

Records relating to completed, delivered, or refunded transactions are generally retained for approximately five years, or longer where required by applicable law or reasonably necessary for:

Regulatory and recordkeeping obligations
Tax and accounting purposes
Fraud prevention
Chargebacks and payment disputes
Customer claims
Legal proceedings

Pending, failed, cancelled, or abandoned order information may be retained for shorter periods when it is no longer reasonably necessary.

Customer account information may be retained while an account remains active or while necessary to maintain transaction history, provide services, prevent fraud, or comply with legal requirements.

When information is no longer reasonably necessary, we may delete, anonymize, de-identify, or otherwise securely dispose of it.

A request to delete an account does not necessarily require us to delete transaction or regulatory records that we are legally or reasonably required to retain.

8. Your Privacy Rights

Depending on your state of residence and applicable law, you may have the right to:

Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of certain personal information
Obtain certain information in portable form
Learn how we collect, use, or disclose your information
Opt out of certain sales, sharing, or targeted advertising where applicable
Limit certain uses of sensitive personal information where applicable
Exercise applicable privacy rights without unlawful discrimination

These rights may be subject to legal exceptions.

For example, we may retain information necessary to complete transactions, maintain required records, comply with tax or regulatory obligations, prevent fraud, resolve disputes, process chargebacks, or establish or defend legal claims.

We may need to verify your identity before processing certain privacy requests.

9. Security and Age Restrictions

We use reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no Internet transmission or electronic storage system can be guaranteed to be completely secure.

PrimaryVape is intended for adults legally permitted to purchase age-restricted products.

Age-restricted products are not intended for persons under 21 years of age, and our Site is not directed to children under 13.

10. Third-Party Services and Links

Our Site may contain links to or interact with independent third-party websites and services.

When you interact directly with a third party, that provider’s privacy policy and practices may apply. We encourage you to review applicable third-party privacy policies before providing personal information.

Some service providers may process information from locations outside your state or country of residence.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, technology, legal requirements, or privacy practices.

When changes are made, we will update the Last Updated date at the top of this page.